Creating Content That Appeals to Buyers

August 7, 2020

What do homebuyers look for in an agent? They want a local expert — someone they can trust to help them overcome obstacles at every step of their journey.

One of the best ways to prove yourself a worthy candidate is to provide a consistent stream of valuable content.

Take a look at these four types of content that can help educate your clients, encourage communication and generate closings and referrals.


This type of content includes homebuyer checklists, budgeting sheets and event calendars. You’d be creating printable, practical content that can help a buyer move forward to homeownership. These printables can also be downloaded and shared via email newsletters and social media.

Educational Content

Consider making how-to guides, FAQs, tip sheets and glossaries of key terms. The idea is to give clients just enough information to start a conversation with you, the go-to expert.


To increase your visibility and show your expertise, host a weekly podcast to talk about the industry through your hyperlocal lens. You can utilize and grow your network by interviewing past clients, business partners and other local professionals. It’s also a great way to expand your audience. Promote your podcast via your website, email newsletters and social platforms.


Perfect for taking complicated information and presenting it in an easy-to-understand visual format, use infographics for FAQs, statistics and other quick bits of information. This content is excellent for visual platforms, such as Instagram, and can be used to enhance printable content.

If you’re looking for more content ideas that appeal to homebuyers, get in touch today.